Cutting Through The Clutter

There are many shared experiences across humanity. A first heartbreak, eating a mind-altering meal, or perhaps the excitement of getting behind the wheel of a car for the first time. A new, unwanted addition to this list? Getting lambasted with AI products and tools. A constant shot in the dark is the strategy of choice for organizations seeking market share. 

No matter the profession or industry, anyone with an online presence can be inundated with emails and DMs. There’s constant communication of the incredible capability these advertised AI products have. It never ends. This tsunami of information makes it hard to sift through the bs and parse out the good, the bad, and the ugly. Let’s clear the air and talk about the AI tool takeover. 

Nurturing FOMO 

Make no mistake, this is a purposeful strategy. Product companies understand organizations constantly seek differentiation, and AI seems to be that golden ticket. They’ll promise that by using their AI tool, you’ll see an immediate, positive result. That isn’t always the case, but it’s hard for executives to know where to start. It’s estimated that thousands of tools go live each day, and that number will only balloon as investment continues pouring in. 

From an organizational standpoint, it’s understandable to want some sort of accelerator. A new way to be tech-enabled and outpace the competition. However, this desire to do what everyone else does treads in the direction of danger. Any prospective tool should be analyzed and fully critiqued. If you’re so worried about falling behind that you take a chance on a useless subscription, you could see the gap between other organizations and your own widen. 

Tools Are Only As Good As Their Training 

These generative AI tools filling your inbox utilize Large Language Models (LLMs). These models are trained with specific sets of data. Now, why does this matter? Because depending on the data used and the algorithm in place, it’s entirely possible the final product synthesized not just good, useful data but, in fact, terabytes of useless, bad data. This inherently impacts its ability to produce a quality final product while also contributing to bias that’ll impact output. But what if you don’t know what LLM is being utilized? That’s a can of worms you don’t want to open. 

The point is, be careful what you wish for. There will always be digital vendors doing their best to sell their wares. It’s this easy access to tools that makes it even more important to understand what is going on behind the scenes. Garnering market share, creating differentiation, and rapidly meeting client expectations are part and parcel of an organization’s goals. However, achieving those goals while utilizing unknown, untested products will backfire in a big way.  

How Do You Cut Through The Clutter 

The challenge isn’t finding AI-enabled tools. As we’ve established, they’re everywhere and more are entering the market daily. The real difficulty lies in finding a tool that delivers on its promises, utilizes best practices in its training, and can demonstrate value in its utility. So, instead of relying on others, we created our own. This accelerator is integral to our Accelerated Software Development (ASD) approach and enables us to do great work in a fraction of the time and cost. A true win-win.  

The inception of our tool stemmed from a desire to make custom software more accessible. Everywhere you look, it costs an arm and leg to get a custom platform built. Not only that, you’ll sit waiting on a product for months as vanity deliverables are utilized to show signs of progress. We cut all of that out and instead are outcome-driven. We’re creating a new path, one we’ve labeled as CSaaS – Custom Software as a Service. It’s easier than ever to become technologically enabled in a time frame and budget that’s unique to your organization. Usually, software development is seen as a Black Box, but if you want to see what really happens in ASD, get in touch.